By the Production Management and Marketing division of our department, a meeting named as “Digitalization and Its Effects on Marketing” was organized on 12th of December 2011 under the title of “Business Administration Days: Celebrating the 100th Year of Yıldız Technical University” with the participation of Zehra Öney – 360+ Media Interactive, Volkan İnanç – MoreClick İnteractive Marketing Agency and Cem Batu – Plasenta Conversation Agency.